November 26, 2025

A chat about synthetic data

Neil Charles

November 26, 2025

November 26, 2025

Congratulations to ITV (with some Sequence help)

Neil Charles

November 26, 2025

January 14, 2025

Listen to a podcast

Neil Charles

January 14, 2025

October 20, 2024

How Marketing Mix Modelling Works

Neil Charles

October 20, 2024

October 10, 2024

Making Effectiveness Work

Neil Charles

October 10, 2024

September 5, 2024

Your Brand is a Castle

Neil Charles

September 5, 2024

January 26, 2024

Five things a marketing mix model will always tell you

Neil Charles

January 26, 2024

January 17, 2024

Why isn’t your dashboard being used?

Neil Charles

January 17, 2024

November 24, 2023

The most important chart in advertising

Neil Charles

November 24, 2023

November 9, 2023

Media Owner Research Needs a Large Pinch of Salt

Neil Charles

November 9, 2023

September 22, 2023

The Stages of Marketing Measurement

Neil Charles

September 22, 2023

September 8, 2023

Say ‘ROI’ Again

Neil Charles

September 8, 2023