Marketing data science
Complete Marketing Analytics
We combine marketing mix modelling, geo-demographic profiling, attribution analysis and test-and-learn to give you clear guidance that helps make decisions
- StrategicIdentifying sources of growth, advertising budget setting, customer lifetime value and sales forecasting
- CampaignMarketing mix modelling, geo-experiments, A/B testing and media channel optimisation
- TacticalAttribution models and detailed direct response measurement
Our clients
What we do
All services →Measure
Who your customers are, where they are and how they are responding to advertising
Marketing mix modelling
The gold standard of marketing effectiveness measurement and the foundation for forecasting and media mix optimisation.
TV spot response
Minute-by-minute analysis of how TV spots drive website visits to help understand which spots are working hardest.
Customer propensity
Understand who your customers are, where they are and your potential sources of growth. We can start with just your Google Analytics account.
Experiment
Robust testing to validate new ideas
Geo experiments
Regional and small-area tests that measure the incremental impact of advertising. Confirm critical results, test new ideas and improve your marketing mix model.
A/B testing
Robust test design and post-campaign measurement of targeted advertising.
Simulate
Bringing all of our knowledge together. What will happen if we make a change?
Budget optimisation
Set budgets to hit targets, distribute a budget across media channels and time campaigns to best take advantage of seasonal sales peaks.
Forecasting
Sales projections based on your current business performance, and 'what if?' scenarios that forecast the likely impact of making changes
Implement
The essential bridge between what models suggest doing and a real-world advertising schedule
Linear and On-Demand TV Optimisation
Traditional linear spots and on-demand TV both put adverts onto living room TV screens. Optimise your choice based on the cost of targeting real customers.
Reporting Dashboards
The last piece of the puzzle. Monitor advertising performance with dashboards designed to quickly alert you to problems and drive decision making.
News
All news →A chat about synthetic data
Neil talks to John Conway of 'ML's Like Teen Spirit' about the possibilities and potential drawbacks of synthetic data.
Congratulations to ITV (with some Sequence help)
ITV's "Creative Boost" took bronze at the 2025 Media Week awards, with modelling from Sequence Analytics.