A good customer segmentation delivers many benefits, aligning everyone working on your business around a common set of priorities and descriptions of your customers.
Start from real-world customer behaviour
At Sequence we believe that customer profiles should start from real-world behaviour. Surveys are useful but start first with what your customers are actually doing and then use surveys to find out why.
Creating segments using a core of your own customer database combined with your website data as the foundation, means that we create segments that apply directly to your KPI’s and marketing targeting questions.
Why create a segmentation?
Our segmentations are designed from the ground up to be trackable and changes in each segment can be monitored using your website visitor statistics, making your segmentation a day-to-day part of marketing response measurements and weekly dashboards.