Congratulations to ITV (with some Sequence help)
We were delighted to see ITV’s “Creative Boost” take bronze at the 2025 Media Week awards, particularly because alongside Lumen, Savanta and ViewersLogic, Sequence Analytics contributed to the work.
We modelled large scale single-source data to show that branded programming creates measurable business outcomes.
ITV was able to prove branded entertainment delivers up to 23% more attention than standard TV ads. The panel said it shared a “brilliant, incredibly robust piece of data to solve a very current challenge.”
Media Week